While cupcakes are no longer trending as they did at their peak, the dessert is still wildly popular. Just watch Cupcake Wars on The Food Network to understand the passion and craze behind this ultimate nostalgic treat. And at Sweet Bakery in Boston, passion and craze are at an all-time high. Named Best 101 Cupcakes in America in 2014 and Best in Massachusetts in 2015 by the Daily Meal (psst, @TheDailyMeal, have you tried TQC?), and awarded Boston’s Best Cupcakes in 2009 and 2010 by the Improper Bostonian, Sweet Bakery is still famous for its long lines and out-of-the-box, customizable cupcakes.
With five locations in Boston ranging from downtown to Harvard Square, these cupcakes are continuing to make waves in the Boston food scene. Baked fresh every morning with handcrafted frostings, fillings, and batter, Sweet Bakery prides itself on its finer ingredients including Callebaut chocolate – a Belgian couverture chocolate – Madagascar bourbon vanilla, and Bensdorp cocoa.
Walking into Sweet Bakery on School Street is like walking into Gail’s in London with its chic, minimalistic style and decor. From the rustic appeal of London’s streets to the clean and airy cupcake flavors, Sweet Bakery feeds into Boston’s growing demands. And, keeping up with the demands means boasting on behalf of the local Boston sports teams, initiating Instagram-worthy trends, and illustrating the best part of Boston – its four seasons – atop every cupcake. Depending on the season, you can find garden-inspired cupcake themes, holiday adorned frosted designs, and everything from the Boston Celtics’ logo to unicorns with horns. With such high-quality visual toppings, we ask Sweet Bakery, “Are these cupcakes too cute to eat?”